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Photographing the Hospitality Industry

Matthew Maddock is a photographer in the Lake District who specialises in the hospitality industry.  Hotels, Guest Houses and AirBnBs.


Photography is my medium, but in fact my job is to enable my clients to increase booking rates, potentially increase prices, and their profit.

An AirBnB study shows that professional photography increases bookings by 24%, a 26% higher nightly price and a 40% increase in earnings.  A modest investment in professional photography will soon pay itself back through higher profitability, in many cases I can often provide that for the cost of as little as 3 nights of additional bookings.

This increase is achieved by making the space look the best it can possibly be within advertising material, your own website, and online booking agents.  As a result potential customers are met with a professional looking business that cares about its appearance, a series of attractive and enticing images to encourage them to book your property over that of your competitors.

Having said that, it is equally important not to over-sell the space.  When that happens clients arrive upset, resulting in disappointing experiences and negative online reviews.  With experience of photographing thousands of rooms, my speciality is in making the best of the space in each individual situation.  Interior photography is not just about using the widest angle lens to make the space look as big as possible.


If you would like to know more, and to get in touch regarding pricing please do not hesitate to contact me.

By E-mail : matt@mmaddock.co.uk

By Phone: 07749 015 139


In the gallery below are a series of genuine before and after examples showing client images against my images of the same space.


"Matt, I thought you might like to know that we have had a significant increase in views and resulting bookings, including by an Airbnb film crew, since we posted your photos. So, many thanks."  Leo - Hutton Roof

"I can see why you get paid to take photos and I don’t! The difference is staggering. They’re amazing, thank you :)" . Kev - Capernwray 

"Hi Matthew.  The photographs are beautiful Thank you very much ... They are so much better than the ones [a local holiday let company]  took.  We are thrilled with them"  Julie - Bowness

"Hey Matt, The photos went up yesterday - we're so pleased with them, they're exactly what we were hoping for! We got a booking and enquiry last night which I'm crediting to them. Thanks again!"  Becca - Grange-over-Sands

"...just wanted to say thanks for an excellent job photographing our property. We were very pleased with the results and it has given our Airbnb site a real lift."  Jamie - Keswick

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